How can you make game day more exciting with your Dunkin' sponsorship? Let fans earn their coffee.
Learn How Below 👇
The Partnership Goal:
Enhancing the Dunkin' experience for fans
in and out of the ballpark.
Dunkin' is a quintessential brand in the Chicagoland area, loved by fans across the city. But with this presence comes an opportunity to maximize the brand's connection and value with supporters in the ballpark and out.
The Chicago White Sox came to SQWAD looking for a way to help build up affinity, pull in the excitement of the game, all while helping the brand send out offers to fans in a meaningful and exciting way.
4th, 5th, 6th Inning prediction was the perfect game to maximize the partnership.
A simple yet engaging activation helped connect fans even more to the Dunkin' brand. Before each game fans would predict which inning the Sox would score a run in; the 4th, 5th, or 6th.
As they sat on the edge of their seats, if the White Sox scored in their inning they would win a free coffee the next day at their local Chicagoland Dunkin' location. Each offer was sent directly to their inbox for an easy email redemption in store.
Watch the full experience below (wait to the end to see the offer format!).
With help from SQWAD, the Chicago White Sox were able to increase their value to Dunkin', connect the brand with fans, and create an activation that sent fans directly to Dunkin' locations each game.
Request a demo and we’ll show you why some of the biggest teams in sports utilize SQWAD to create contests that drive new sponsorship revenue.
SQWAD is built with 🍺 & 🏟 in Portland, OR.