With SQWAD's Mobile Scratchers activation the Cleveland Browns were able to reach their sponsor's goal of connecting with their fans digitally & generating leads for the organization. With the new asset the team was able to drive more revenue from the partner.
Learn how below 👇
The Cleveland Browns were looking to build a further relationship with their Lottery sponsor who had a goal of connecting with their fans digitally each week outside of the stadium experience.
The team needed a way to reach fans digitally, collect email leads, and easily run games that fans could access 24/7 during the months of the season.
By working with SQWAD on integrating scratchers, the Browns were able to create a dynamic mobile activation that captured fan's attention digitally, collect their email for lead generation, and distribute team prizes during the week leading up to the game.
The Browns marketed the activation on their social media pages, website, and mobile app to help drive usage and participation among their fans
The activation allowed the Browns to reach their sponsor's goals for partnership and close more revenue for the team with an additional digital asset.
Results 10,000+ leads generated for the partner and team in three months of activation