With SQWAD's Live Poll activation the Motor Racing Network was able to reach their sponsor's goal of connecting with their fans digitally and generating leads for the organization from 38 race tracks across the country. With the new asset the team was able to drive more revenue from the partner.
Learn how below 👇
The Motor Racing Network was looking to offer listeners and track attendees a way to connect digitally with the live race both at the track and listening on the radio stream.
The network also had sponsors looking to engage with their listeners digitally each week.
This was particularly difficult as each week the race was at a new track with a new scoreboard for display.
Chris McKee - Director of Business Development - Motor Racing Network
By working with SQWAD on integrating our Live Poll, Motor Racing Network was able to create a dynamic mobile activation that captured fans attention digitally at the race track and on the radio broadcast, collect their email for lead generation, and offer a way for fans to connect with each race on their mobile device.
The activation allowed MRN to reach their sponsor's goals for partnership and close more revenue for the team with an additional digital asset.
Results 11,000+ leads generated for the partner and network