Winning New Sponsors In The Pandemic-Era With SQWAD's Prediction Game

How New Mexico United closed a new sponsor in the USL season restart with the help of SQWAD's prediction activation.

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The Challenge:

Proving reach, engagement, & scale to new sponsors with limited fans in the stadium

With the season resuming without fans, New Mexico United needed a way to help prove reach & engagement with their new sponsor prospects. As most of the club's assets shifting to digital, United was looking for new experiences that would help drive connection and engagement with fans as they watched from home.

In particular, their potential new goal sponsor, T-Mobile, was looking for New Mexico United to provide them with ways to build awareness and drive new leads in the package and assets they offered.

Adding a way to engage fans
at home with T-Mobile

New Mexico United worked with SQWAD to launch the New Mexico United "How Many Goals?" prediction game with T-Mobile in order to help bring the deal across the line.

Before each match fans predict how many goals the team will score and lock in their pick. After the match, if correct, they win sponsor & team prizes that are emailed directly to their inbox for easy redemption.

The contest was promoted through New Mexico United's social media channels including Twitter, Facebook, and Instagram to pull fans into the activation as they watch the match at home.

“This activation made T-Mobile’s first game as our Official Goal Partner that much sweeter! Looking forward to more activations with SQWAD in the future!"

 Caity Sobel - Director of Corporate Partnership Activation 

The Results
T-Mobile closed as a sponsor with the addition of the activation

With the help of SQWAD and the activation, New Mexico United was able to close a new sponsor for the resumption of play in the USL season.

The perfect tie in with T-Mobile being the goal sponsor and lead generation helped move the deal over the lin in time for the season.

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