Portland Winterhawks stand out with car sponsor by connecting brand with over 5,000 fans through SQWAD's Scoreboard Trivia

With SQWAD's Scoreboard Trivia activation the Portland Winterhawks were able to build a deeper relationship with a key sponsor as well as reach their goals of connecting with car buyers.

Learn how below 👇

The Challenge

The Portland Winterhawks were looking to stand out in a crowded sports market for one of their key sponsors, Toyota. Toyota was looking to reach car buyers and help build a connection with the Portland Winterhawks fans.

Moreover, the Winterhawks knew that digital had become a large part of their budget allocation for the sponsor and had to offer partnership assets that fit Toyota's goals in order to build upon the relationship.

"Being smaller than a lot of the other sports organizations here, we need to stand out and do some things that are going to help move the needle for Toyota and our other partners. This directly led to Toyota expanding their partnership with us."

 Rich Franklin - VP of Partnerships - Portland Winterhawks 

Solution: Scoreboard Trivia

By working with SQWAD on integrating Scoreboard Trivia, the Winterhawks were able to create a dynamic digital activation that captured fan's attention digitally during the break in the game, collect their email for lead generation, and distribute sponsor branded promotional prizes to build rapport with the fans. Fans could pick up their prizes at the Toyota Booth to further help build the relationship.

The Winterhawks marketed the activation through their mobile app for home and away games. Trivia is activated during the second media timeout of the 2nd period to grab fan attention with an active asset.

The activation allowed the Winterhawks to connect more car buyers with their partner Toyota and reach their goals for the partnership.

Results 5,000+ leads generated for the partner and team during the season of activation

  • Increased awareness & visibility of sponsor during the game
  • 1-to-1 connection built for the brand with fans through booth prize redemption
  • Upsold sponsor to drive package revenue with the new digital asset

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