Breathe New Life Into Your Sponsored Race & Shuffle Animations

Add more engagement to your sponsored race & shuffle animations with SQWAD's Pick 'Em Race activation. Drive leads, prove engagement, and send sponsor offers that are trackable.

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SO...WHAT IS SQWAD'S RACE PICK 'EM?

Who will win the [Sponsor] Race? Let fans decide & win prizes when correct.

We don't have stadiums full of fans to engage with our sponsored race and shuffle activations, and even when we did...they weren't the most trackable of assets.

With our Race Pick 'Em activation fans can pick who they think will win to bring more engagement to the games.

Fans choose who they think will win the race (or where the logo is for shuffle videos) and if correct they win sponsor prizes & offers via email.

See it in action below👇

Bring your sponsored race animations new life, at the stadium or at home

With little to no fans in the stands, you may have thought your sponsored animations were done for. With our activation, you can bring them back to life and engage fans digitally from home.

  • Reach fans at home through your social channels
  • Earns leads for re-targeting
  • Sends digital offers & coupons easily
  • Launch anywhere, our web-app can be easily added to your social accounts, app, or website

Finally, show some ROI beyond impressions

In our stadiums, we were limited in proving that our animation videos were driving value beyond impressions. With SQWAD, you can prove results in real-time through our custom campaign reports.

We track:

  • How many fans played
  • User demographics
  • How many offers & coupons sent
  • How many leads earned

Drives leads, sales, and new value for your race animations

In the old days, fans would just yell out who they thought would win. Maybe one fan was brought onto the court.

By digitizing the experience with SQWAD, every fan has a chance to participate & win.

More winners, more offers sent. On average, our activations have a 56% in-store redemption rate on the offers won by fans.

Build, launch, & manage
your activation in minutes

Match With Your Animated Video

Choose your sponsored animation and add the new inventory into their package. When the client says yes, we start working with your team.

Create & Customize
Your Experience

Easily create & customize your contest with your team and sponsor branding on our admin.


Post Anywhere
To Reach Fans

Share the contest directly by posting a link into your mobile app, posting on social media, or showing on your scoreboard.

“When you come to a Bulls game and see the crowd’s reaction to a Dunkin’ race, you see what an iconic part of our game day it is.

Having a partner integrated into something like that in a way that fans love is fantastic and the fact that we’ve been able to make it even better with SQWAD is fantastic as well.”

Dan Moriarty
Senior Director Digital

See The Case Study

Ready to get SQWAD in front of your sponsors?

Request a demo and we’ll show you why some of the biggest teams in sports utilize SQWAD to create contests that drive new sponsorship revenue.

Request Your Demo