Turn your video race & shuffle assets into an active, trackable digital asset. 

With our Scoreboard Race activation you can connect fans with your sponsored video activations and let them have some skin in the game.

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Best for sponsors looking to:

Reach fans digitally

Sponsorship budgets are pushing toward digital inventory. Scoreboard Race is perfect for sponsors looking to reach your fans digitally.

Increase active awareness in your stadium

Active assets are so important in stadiums today to help build recall & awareness. Live Poll is an interactive asset that pulls attention in for partners looking to increase fan recall & brand recognition.

See trackable results

With Scoreboard Race your sponsors can see exactly who played, how they answered, and how many people played & won prizes and offers.  

Earn & collect valuable leads

Fans login with an email or phone # before playing, which allows your team and sponsors to collect valuable leads for re-targeting.

How It Works

Customize & Create Your Game

Easily create, manage, & customize your experience from an easy to use admin system.

Promote In Your Arena

Promote the game on gameday through your app, website, and your scoreboard for your fans to choose a character.

Fans Choose & Win Partner Prizes

Fans choose who they think will win and receive a sponsor or team reward when they are correct via email.

Create & run games easily in minutes...not months.

The last thing you have during the season & on gameday is extra time. We built the easiest way for you to customize, create, and manage your contests through our easy to use admin.  

Customize branding, add questions, adjust the scoreboard assets, add prizes, and create & manage all your games easily.

See How With A Demo

Scoreboard Race In Action

“When you come to a Bulls game and see the crowd’s reaction to a Dunkin’ race, you see what an iconic part of our game day it is, Having a partner integrated into something like that in a way that fans love is fantastic and that the fact that we’ve been able to make it even better with SQWAD is fantastic as well.”

Dan Moriarty - Senior Director of Digital - Chicago Bulls

Get Scoreboard Race Into Your Sponsorship Pitches

Teams are seeing as high as a 29X return on the cost of the activation in sponsorship revenue. Book a demo to see how we can help your team do the same.