Turn breaks in your game into new revenue

Sqwad helps sports teams turn natural breaks in their game into moments to connect fans to sponsors through easy-to-launch digital activations that show measurable value to partners.

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Trusted by organizations of all sizes

Turn Deadtime into Playtime for your Fans & Sponsors

With our easy-to-launch digital activations, we help you connect fans to sponsors digitally during the natural breaks in your game.

Help your sponsors engage fans, build their audience, and launch coupons to help drive foot traffic all during TV timeouts and halftimes.

Increase your sponsorship sales with fresh, engaging inventory

When you add value, your sponsors want to buy more. Our activations provide your team with fresh new inventory to drive more revenue from your sponsors.

With our activations, teams have upsold their sponsors by as much as 34X our cost.

Customize, build, and launch all in 24 hours

With our easy-to-use, feature-rich platform you can customize & create your activations to fit your sponsor & team’s look & feel. Launch in an instant with a simple link across your gameday.

Watch as the activations connect fans with sponsors

Watch as fans turn their attention to the activation during breaks in your game and play along right on their phones. Our activations help your sponsors create & build relationships with your fans.

Prove sponsor ROI & value through data

Today, sponsors expect to see more than awareness metrics. With our real-time analytics, you can understand the audience they reach and prove the value created. So you can use this value to upsell your sponsors.

Our activations have generated over $26M in sponsorship value for partners.

Customer Stories

How the Chicago White Sox brought Dunkin' to the forefront on gameday.

The Chicago White Sox had a goal of bringing new life and value to their Dunkin' partnership. SQWAD was the perfect solution to launch in their ballpark to connect fans to the brand in relevant & measurable ways.

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Here's What Teams Are Saying.

“When you come to a Bulls game and see the crowd’s reaction to a Dunkin’ race, you see what an iconic part of our game day it is, the fact that we’ve been able to make it even better with SQWAD is fantastic.”

Dan Moriarty - Chicago Bulls
Senior Director of Digital

"Nick and his team enabled us to increase fan engagement and sponsor data capture we hadn’t executed in person previously."

Sam Schauf - Virginia Tech Sports Properties
Director - Business Development

Frequently Asked Questions


Do fans have to
download an app?

Nope, our digital contests are all web-based. No app download for the fan and they can easily plug into your team app.

Will these work in low connectivity?

While each environment is different, our contests are built to run efficiently to make sure not to put a strain on your bandwidth. If you can send a text, you can play our games.

How long will it take to set up my first activation?

We can get your system up in about 2 hours. Of course, it may take longer with finalizing designs, offers, and rules...but usually no longer than a few days.

Will the cost eat up all our profits?

No way when you add our contests to your offerings to sponsors, you can expect your ROI on them to be 4x - 34x. In other words, the new revenues you bring in will be 4x - 34x what you pay us for them!

Do I need to sign an annual contract?

No. We offer flat monthly fee plans, no user limits, so you can offer the same flexibility to your sponsors...so you can close more deals.

How easy is it to
integrate?

So easy. Everything is plug & play, no coding necessary. Our web app contests can plug into your app, scoreboard, social, and broadcasts in seconds.