Digital Contests That Drive New Sponsorship Revenue

Whether your team is playing in front of sold-out crowds or empty stadiums, drive new sponsorship revenue with digital activations that prove trackability and ROI to partners.

Grab Your Free Demo

Proven With Teams Like

What Is SQWAD?

SQWAD is a turnkey tool to help you create amazing sponsorship contests at scale

SQWAD allows you to quickly build & launch sponsored digital contests that grow connection, drive leads, and send offers instantly to fans for an engaging experience whether your team is playing in front of sold-out crowds or empty stadiums.

Easily replace your lucky row, halfcourt shot, and any other lost inventory with our activations.

Easily create new inventory for your sponsors

Brands today, more than ever, are looking for digital assets that drive trackable business results no matter what your attendance is.

With SQWAD contests you can open up new inventory and revenue streams for your sales team and get more deals across the line.

Activations that are trackable & prove ROI

When brands partner with your team they are buying business outcomes.

With SQWAD activations you can prove results through our custom reports. Show how many fans played, who they were, and how many offers were sent while earning valuable leads.

Post anywhere for easy fan access

Getting your activations in front of fans shouldn’t be a hassle.

With no extra app download or complex API to integrate you can post onto your social media channels, add into your app, or embed onto your website & content easily with a simple link.

No programming needed, create & customize code-free

No cookie-cutter design restrictions or waiting days to see new images show up on your contest. With SQWAD’s admin, your design team can easily upload custom images into the system that are on-brand with your sponsor & team.

Update the designs and experience for every fan with the click of a button.


No Games, No Problem.

Keeping Fans Connected With Dunkin' Using SQWAD

The Dunkin’ Race has been a staple at Chicago Bulls games for decades. When the team wanted to digitize the experience to earn leads and send offers more efficiently for the sponsor, SQWAD was the right solution to help.

When games came to a halt, the Bulls were able to keep fans connected by launching the digital race on their Instagram channels with the help from SQWAD.

Check Out The Case Study

Build, launch, & manage
your activations in minutes

Our web-based contests (no additional app download for fans) plug easily into your
team app, website, scoreboard, & game day with only 3 days of lead time.

Match With The
Perfect Sponsor

Find the sponsor that needs to replace coupons and add the new inventory into their package. When the client closes, we start working with your team.

Create & Customize
Your Experience

Easily create & customize your contest with your team and sponsor branding on our admin.

Post Anywhere
To Reach Fans

Share the contest directly by posting a link into your mobile app, posting on social media, or showing on your scoreboard.

Prove value & ROI with trackable reports & metrics on your campaigns

With our activations, you can prove Value & ROI with each campaign through custom reports and metrics. At SQWAD we track:

  • Leads Generated
  • Users Per Campaign
  • Coupons & Offers Distributed
  • Email Open Rates Of Offers Distributed
  • Demographics Of Fans Who Played

Here's What Teams Who Use SQWAD Are Saying

"We love this platform and Nick has been great to work with. Everything is extremely customizable and easy to use. I would recommend to anyone."

Rachel Mydosh - Virginia Tech Sports Properties
Partnership Services Coordinator

“This activation made T-Mobile’s first game as our Official Goal Partner that much sweeter! Looking forward to more activations with SQWAD in the future!"

Caity Sobel - New Mexico United
Director of Corporate Partnership Activation

"The program was super user friendly and allowed me to create a custom activation specific to Heineken. Kudos to SQWAD for providing us with an awesome platform to engage our fans with our partners!"

Allison Spencer - New Jersey Devils
Marketing Partnerships Coordinator