Digital activations built for your two most valuable stakeholders: Your Fans & Sponsors.

Our powerful suite of digital activations helps your team maximize sponsorship revenue while engaging fans in your stadium and at home.

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Trusted by organizations of all sizes

What is SQWAD?

Digital activations that help sports teams upsell their sponsors with new assets that don't feel like ads.

Traditional sponsorship inventory hasn't caught up to the demands that sponsors have on their advertising spend. Brands today want to do more than just be seen. Sponsors want to connect with your fans in meaningful and measurable ways.

With SQWAD, teams and brands can create and launch activations & campaigns that help them deliver better digital experiences that earn fans’ trust and build deeper relationships with sponsors.

Increase your sponsorship sales with fresh, engaging inventory.

We’ve helped dozens of sports teams around the world build, optimize, and execute high-performing digital contests that help close sponsorship deals at higher revenue points.

From Scratch & Win to our Prediction game, sponsors LOVE (and buy) our contests when added to their packages.

Win that sponsor you've struggled to close.

Each sponsor has unique needs and goals for their partnership with your team. Sometimes getting them over the line is as simple as proving you can reach their goals.

From Auto Dealerships to Fast Food Restaurants, our contests have been used to help close hundreds of sponsors across multiple categories.

Help sponsors reach fans authentically in your stadium and beyond.

Only about 10% of your team's following ever steps foot in your stadium. What about the 1 million following along from home?

Connect sponsors with ALL of your fans through your scoreboard, social media channels, team app, and even broadcast to scale your sponsor's reach on game day.

Customer Stories

How the Chicago White Sox brought Dunkin' to the forefront on gameday.

The Chicago White Sox had a goal of bringing new life and value to their Dunkin' partnership. SQWAD was the perfect solution to launch in their ballpark to connect fans to the brand in relevant & measurable ways.

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How It Works

The easiest way to create new & custom experiences for fans & sponsors.

1

Choose your activation

Choose the activation perfect for your sponsor's goals from SQWAD's proven suite.

2

Customize

Customize the entire experience through our admin web portal. Customize branding, sponsor offers, and the game play.

3

Launch anywhere

Launch anywhere with a simple link on your scoreboard, app, broadcast, or social media channels. No extra app download!

Here's What Teams Are Saying.

“When you come to a Bulls game and see the crowd’s reaction to a Dunkin’ race, you see what an iconic part of our game day it is, the fact that we’ve been able to make it even better with SQWAD is fantastic.”

Dan Moriarty - Chicago Bulls
Senior Director of Digital

“This activation made T-Mobile’s first game as our Official Goal Partner that much sweeter! Looking forward to more activations with SQWAD in the future!"

Caity Sobel - New Mexico United
Director of Corporate Partnership Activation

"Nick and his team enabled us to increase fan engagement and sponsor data capture we hadn’t executed in person previously."

Sam Schauf - Virginia Tech Sports Properties
Director - Business Development

“In the market that we’re in and being smaller, we need to stand out. This directly led to Toyota expanding their partnership with us.”

Rich Franklin - Portland Winterhawks
Former
VP of Corporate Partnerships