Grow sponsorship revenue with inventory that brings brands to life on game day.

SQWAD helps transform your sports team’s sponsor assets & inventory into engaging, real-time experiences that bring sponsors to life on game day.

With this new inventory, your team can increase sponsorship revenue by as much as 48%.

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Trusted by 40+ Sports Teams and their Sponsors

What is SQWAD?

The ultimate collection of in-game activations for sports teams and their sponsors.

The value of a 1-on-1 experience with a potential customer is more valuable than a logo flash to 100,000 fans. Your sponsors don’t want to just ‘be seen’ by fans on game day. They want to connect with your fans in meaningful and measurable ways.

SQWAD's suite of digital activations changes the way your team brings brand partners to life on game day. With our activations, you'll increase sponsorship revenue through engagement-driven sponsor experiences.

Easily bring your sponsors to life on game day.

Sponsors today are looking to connect with fans and grow their footprint beyond just static LED promotion.

Our activations provide unique opportunities for your sponsors to personalize and elevate the way their brand is presented throughout the stadium on game day.

Help your sponsors (& your team) build their audience and earn leads.

Don’t settle for the basic “enter to win” game data capture. Fans today aren’t buying and are wary to give their information.

Replace that spammy form with an experience that helps build relationships between fans & sponsors while earning information to qualify leads.


of the fans that play our games opt-in to receive more team and sponsor promotions.


of fans that finish the game fill out the qualifying form at the end of the game.

Take the headache out of sponsor prizes and offers.

No more printing hundreds of thousands of sponsor offers just to watch as they litter your stadium floors.

Easily build offers with sponsor custom barcodes, coupon codes, and sponsor images that are sent to the fan’s email for a seamless redemption process.


open rate on the sponsor offer emails sent through our platform.

4 Million+

Sponsor offers were sent to fans through our activations in 2022.

Show the ROI of each campaign. Increase sponsorship revenue.

We're in the “Show Me” era of sports sponsorships.

More and more brands need to see tangible results from the dollars they invest in our team.

Our activations help your sponsors drive better business performance through data-driven insights and relevant audience activation.

We help you prove ROI of each campaign, so you can show value to your sponsors.


average increase in sponsorship spending our clients see when adding our activations into their sponsorship packages.

What's Included?

Everything you need to launch beautiful sponsorship activations & campaigns in minutes.

Our all-in-one platform gives you the tools to create beautiful in-game activations that focus on engaging fans in fun and memorable ways.

With our platform, you can upload prizes to help sponsors drive sales, project the experience on the scoreboard to grow their reach and generate awareness, and control it all easily on our admin website.

Customer Stories

How the Chicago Bulls turned missed free throws into sponsor hot dog sales.

The Chicago Bulls had a goal of bringing new life and value to their Portillo's partnership. SQWAD was the perfect solution to launch in their arena to help drive hot dog sales through in-game engagement.

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Simple, flat rate pricing built for sports.

We charge a flat monthly fee per activation so you can add as many activations as you need to your game day. Unlimited games, unlimited offers, and unlimited fan usage all under one flat fee.

No year-long commitment is required. Buy month-to-month as you need. Flexibility when you need it most.

Here's what teams are saying.

“When you come to a Bulls game and see the crowd’s reaction to a Dunkin’ race, you see what an iconic part of our game day it is, the fact that we’ve been able to make it even better with SQWAD is fantastic.”

Dan Moriarty - Chicago Bulls
Senior Director of Digital

"SQWAD enabled us to increase fan engagement and sponsor data capture we hadn’t executed in person previously."

Sam Schauf - Virginia Tech Sports Properties
Director - Business Development