Creative, low-lift sponsorship activations that turn fans into customers.

Our innovative scoreboard games engage sports fans, transforming their passion into measurable sales.

By building strong relationships through interactive experiences, we not only capture fan interest but also deliver clear and impactful ROI for your brand & team.

Don't just spend on sponsorship; maximize results with SQWAD.

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Trusted by over 50 team and brand properties


Teams & Leagues

Maximize your sponsorship value through engagement.

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Brands & Agencies

See tangible ROI from your sponsorships.


Digital Sponsorship Activations

Creative Game Day Sponsorship Activations that Foster Fan Connections and Demonstrate Campaign ROI.

Our sponsorship activations are designed to turn sponsorship investments into authentic fan-sponsor connections. All while helping generate leads, distribute offers, and drive verifiable sponsorship ROI for your organization.

A suite of battle-tested activations crafted for every type of sponsorship goal.

Choose from our suite of over 14 sponsorship activations, each tailored to help you engage with fans and create value, while demonstrating a transparent return on investment (ROI) for every campaign.

Here's what clients are saying

“When you come to a Bulls game and see the crowd’s reaction to a Dunkin’ race, you see what an iconic part of our game day it is, the fact that we’ve been able to make it even better with SQWAD is fantastic.”

Dan Moriarty

Chicago Bulls

VP, Marketing

"We’re always looking to develop and grow in that digital space and SQWAD does just that – connecting partners with a gamification approach to our fans”

Jan Twete

Wolfsburg Vfl

Director Global Partnerships (NAR)


Dynamic Reporting

Prove the value and ROI of each campaign.

Say goodbye to the era of simply plastering logos on activations with no insight into their actual value. Our campaign-specific ROI analytics uncover the real worth of your sponsorships.

Without SQWAD

You approach your year-end summary armed with stadium signage images and possibly some earned media value, yet you're left pondering, "How did this contribute to increased sales and value?"

With SQWAD

You have clear visibility into the precise ROI and lead value produced by your sponsorship campaigns. No more relying on guesswork. Sponsors can see the tangible value of each campaign directly.


Customer Success

Easy to setup & launch. Get full SQWAD support.

Craft, customize, and release your campaigns with ease and dedicated support. You'll have a real expert by your side, offering one-on-one assistance to help you brainstorm, tailor, launch, and maximize your campaigns.

Get In Touch

What to Expect

1. Let's have a call to understand your sponsorship goals.

2. Take a look at our product and methodology with a demo.

3. Align our activations with your needs in a tailored plan.