At SQWAD we believe that in today's digital age there is a better way to connect fans to sponsors than static in-arena signage and assets. 

Sponsorship packages, assets, name it in sponsorship...weโ€™re on a mission to improve it. We believe in the value that digital & trackability can bring to the ever-evolving sponsorship industry and are on a mission to help teams harness the power of digital activation to truly connect fans to sponsors in the sacred sports grounds across the globe.


The biggest sponsorship & digital advertising nerds you'll ever see.

Nick Lawson - CEO

Nick has worked for & with multiple sports organizations in sponsorship advertising over the last 8 years. The grandson of a sportswriter, he attended Willamette University in Salem, OR where he played college football. After his playing career was over he received an MBA from his alma mater while working his first jobs in sports. He worked for various sports & tourism organizations in sponsorship & ad sales before starting SQWAD with co-founder and college roommate Lee.

Favorite Sports Team: Other than our great clients...the Oakland (LV) Raiders

Favorite Sports Movie: The Replacements

Favorite Athlete of All-Time: Sue Bird

Best sports moment witnessed live: Marshawn Lynch Overtime TD run to help Cal beat Washington, Desmond Bishop with the game-sealing INT (this was the Lynch golf cart game).

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Lee Jorgensen - CPO

Lee has been building and designing products for sports teams for the past 8 years. He attended Willamette University in Salem, OR where he and Nick became friends. After graduating from Willamette, Lee went on to a coding accelerator called Epicodus in Portland, OR where he discovered a passion for programming. Since then he has worked as a full-stack developer in a variety of languages. In his free time, Lee enjoys attending sporting events, playing sports, and keeping up to date on all things tech.

Favorite Sports Team: Other than our great clients...the Golden State Warriors

Favorite Sports Movie: Dodgeball

Favorite Athlete of All-Time: Klay Thompson