How a simple Scratch & Win activation captured thousands of high-intent fans, built a new owned audience, and generated 4X ROI — rivaling paid social performance.
See How They Did It with SQWAD 👇
The Hidden Problem with Sports Sponsorships for Retail Brands
Retail brands spend millions sponsoring teams, events, and stadiums.
But most sponsorships leave brands with:
Logos on walls
Static signage
And no direct connection to the fan.
Great for awareness. Terrible for measurable revenue.
Baseballism faced the same challenge:
How do we turn game-day excitement and store foot traffic into
real customer relationships, repeat purchases, and provable ROI?
They didn’t want more impressions.
They wanted customers.
The Goal:
Turn sports sponsorships and retail storefront traffic into a high-performing customer acquisition engine.
Specifically, Baseballism wanted to:
Capture first-party customer data
Build a new owned audience
Drive immediate in-store and online sales
Prove ROI beyond traditional sponsorship metrics
All the things they see with their performance marketing channels.
The Strategy: Transform Attention into Action
Baseballism deployed SQWAD’s Scratch & Win activation across:
MLB Spring Training stadium scoreboards
Retail pop-up storefront entrances
This turned passive foot traffic into active brand engagement.
Fans simply:
Scanned a QR code on the scoreboard or at the pop-up store
Entered email + mobile number for 1st-party data capture
Instantly played an engaging, custom mobile scratch game
Received real discounts & prizes to drive store traffic
In under 15 seconds, Baseballism converted anonymous foot traffic into owned customers.
The Campaign
Flag Man’s Golden Ticket — Scratch & Win
Click Below to Play the Video
At stadiums and storefronts, fans scanned a QR code to unlock a digital scratch card experience.
Each interaction:
Captured email + mobile
Built opt-in permission
Delivered instant incentives
Created a frictionless path to purchase
Result: High-intent leads, instant sales, and long-term customer value.
Unlike traditional sponsorship activations that end when the game ends, SQWAD allowed Baseballism to re-engage fans long after they left the stadium or store.
Using email, social media, and SMS follow-ups, Baseballism:
The Result: increased lifetime value - not just one-time sales.
Translation: SQWAD became one of Baseballism’s top-performing acquisition channels.
If you sponsor sports, run retail locations, or activate at live events, SQWAD can turn your existing spend into:
Request a demo below, and we’ll show you exactly how it would work for your brand.
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