2 Missed Free Throws = Sponsor ROI

Nothing like turning an opponent's loss into a win for your fans. Even better, it drives ROI for your sponsors.

Here's how SQWAD and the Chicago Bulls turned 2 missed free throws into a free hot dog from their partner.

Learn How Below 👇

The Partnership Goal:
Turning a key and emotional moment in the game into a win for the fans and sponsor.

Timing is everything in sponsorship. We constantly should be looking for moments in which we can tie exciting moments in the game to a sponsor. This creates a true connection between loyal fans and sponsors.

The Chicago Bulls had a sponsor looking to do just that. They wanted Portillo's Hot Dogs to be synonymous with a memorable moment in the game AND send them home with something to remember the experience and keep their stomach full.

4th Quarter Franks is born, encouraging fans to roar for missed free throws.

A simple yet emotional activation, each home game fans scanned the QR code on the scoreboard to register for the 4Q Franks activation. They then registered with a simple email and BOOM! they were ready to win hot dogs from a Chicagoland staple.

As the opponent steps up to the line for their free throws in the 4th quarter the crowd noise grows. He missed! The intensity grows even more. The noise deafening. The fans need their hot dogs!

With the second miss, the crowd erupts. It's like they won the championship. With no delay, fans instantly receive their offer with a unique coupon code to their email for easy redemption on the way home. No crates of paper offers to litter your arena floor.

Watch the full registration experience below (short but sweet).

"We love working with SQWAD to bring our partnership activations to life on game day. The process is smooth, simple, and a great way for us to prove partnership value to the sponsor."

Danielle Gombac
Partnership Marketing

The Results

A hot dog for every fan who helped rattle the opponent.

With help from SQWAD, the Chicago Bulls were able to digitize the entire experience and make it as easy as possible for the fans, team, and partner to reach their goals.

  • Easily sent over 130,000 hot dog offers with unique sponsor coupon codes to fans.
  • Over 40,000 sign-ups in the first half of the season.
  • 86% opt-in rate to receive more information from the sponsor for those that registered.
  • Ability to prove ROI to the sponsor at the end of the season.

Ready to get SQWAD in front of your fans & partners?

Request a demo and we’ll show you why some of the biggest teams in sports utilize SQWAD to create contests that drive new sponsorship revenue.

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