17 Sponsors, One Digital Activation?
Just ask ETSU.

When looking for activation that can fit all your sponsor's needs, look no further than SQWAD's Scratch & Win.

East Tennessee State brings value to over 17 sponsors with one activation to maximize value and & ROI for their sponsors.

Learn How Below 👇

The Partnership Goal:
Get multiple partners' offers into fans' hands with one easy to run and launch activation.

Passing out paper offers is the last thing you want to coordinate with on game day. Even worse, sometimes they end up on the ground outside of your arena...not a great look for your sponsors.

East Tennessee State University (ETSU) was juggling 17 different sponsors, responsible for connecting these sponsors with their audience in order to build fan affinity and convert action/sales. Each sponsor had their unique marketing goals and desired outcomes, such as driving more leads, offering more redemptions, and building more fan affinity. 

But servicing this many sponsors with distinct needs and goals would be a complex and costly endeavor… or would it? The journey began to find a solution that could reach each fan and connect them to their sponsors through one solution.

ETSU launches their Game Day Scratch & Win for football & basketball seasons.

With their new Scratch & Win activation, they were able to easily add the offers from 17 different sponsors into one fun and rewarding experience. They promoted the activation on their scoreboard at home games and on their team's social media channels.

Fans received digital cards each game that they scratched away to reveal their prized offer. Confetti and all. With no delay, fans instantly receive their offer with a unique coupon code to their email for easy redemption on the way home. No crates of paper offers to litter your arena floor.

Watch the full experience below.

The Results

An easy way to get offers into fan's hands

With help from SQWAD, ETSU was able to have a reliable & fun outlet to get fans excited about the offers they won. All while allowing ETSU to prove ROI & value to their 17 sponsors.

  • Easily added 25 different offers from 17 sponsors
  • 87% sponsor offer email open rate
  • Ability to prove ROI to the sponsor at the end of the season

Ready to get SQWAD in front of your fans & partners?

Request a demo and we’ll show you why some of the biggest teams in sports utilize SQWAD to create contests that drive new sponsorship revenue.

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