Earn Customers from your Sponsorships
Most sponsorships rent attention for sixty minutes and leave with nothing but an impressions number.
SQWAD captures consented fan leads — name, email, phone, intent signals — directly into your CRM, at the moment of peak emotional engagement. When the final whistle blows, you have an audience you own. Not one you borrowed.
Every media buy, every platform campaign, every rented list — you pay for access to someone else's audience, run your message, and walk away with nothing but a click rate. The moment the campaign ends, the relationship ends with it.
SQWAD builds you the other kind of audience. The kind where you know their name, you have their contact details, they raised their hand to hear from you, and you can reach them next week at zero marginal cost.
That's the difference between renting attention and owning a customer.
What is SQWAD
SQWAD is a sponsorship activation platform built for sports teams, brands, agencies, and properties. It lets you design and deploy custom interactive fan experiences — prediction games, scratch cards, trivia, instant win — across every channel your fans are on.
Every time a fan engages, SQWAD captures a consented lead record and delivers it directly to your CRM. No manual work. No data loss. No rented lists.
Just a growing owned audience built from the fans who already love your brand — at the moment they're most emotionally invested in it.
The Old Way
The game ends, the campaign ends, the audience evaporates. Every new season requires a new media budget just to get back to the same reach.
The SQWAD Way
SQWAD builds you the other kind of audience. The kind where you know their name, you have their contact details, they raised their hand to hear from you, and you can reach them next week at zero marginal cost.
That's the difference between renting attention and owning a customer.
91%
Scan-to-play rate across SQWAD activations
Most ads get a glance. SQWAD gets a player — and a lead.
78%
Average opt-in rate from engaged fans
Fans who play want to be contacted. That's not a coincidence.
82%
Net-new lead rate — contacts never in your CRM before
8 in 10 leads are people you couldn't have reached any other way.
57%
Peak stadium participation in a single activation
When the whole stadium plays, the whole stadium is a lead pool.
Forms. Sweepstakes. "Enter to win." They fill a list — they don't build a relationship.
The difference between a fan who buys and a fan who forgets you? That first moment of connection.
Our activations don't just capture data. They start a conversation — one that turns a stranger into a customer, and a customer into a believer.
Gameday Bingo
Product Battle
Scoreboard Shuffle
Animated Race
- How Fans Become Customers
Five Touchpoints.
One Owned Contact.
From the moment a fan scans a QR code on the scoreboard to the moment a CRM-ready lead lands in your pipeline — every step is automated, every data point is captured, and no manual work is required from your team.
01
Fan sees a custom-designed SQWAD activation on the scoreboard, in a newsletter, or in a social post. The design stops them. The mechanic pulls them in.
57%
Peak Participation
02
One scan, one click. No app download. No registration wall. The experience opens instantly and the fan is playing within seconds — at peak emotional engagement.
91%
Play-Through Rate
03
At the moment of peak interest — claim a prize, enter a competition, unlock an offer — the fan provides their contact details and opts in. Explicit, documented, compliant.
78%
Avg. Opt-In Rate
04
SQWAD tags each lead by activation type, engagement depth, offer claimed, and behavioural signals — so your sales team knows who's a browser and who's ready to buy before they make first contact.
82%
Net-new to CRM
05
One scan, one click. No app download. No registration wall. The experience opens instantly and the fan is playing within seconds — at peak emotional engagement.
40,000 people in the stands. Some are there on will never buy your product. Some are your exact target customer — the right income, the right life stage, the right intent signal — and they just played your activation and gave you their email.
Your team works the right contacts first, and the conversion rate shows it.
One-click export of a branded campaign report that shows you exactly what they got — consumer contacts, conversions, documented ROI.
SQWAD's segmentation layer identifies the difference in real time. High-intent signals — which offer they claimed, which activation they played, how long they engaged, and if they are in the market for your product — are attached to every lead record at capture.
SQWAD eliminates that gap entirely. The moment a fan opts in, their enriched record — name, contact, intent signal, activation source, timestamp — is written directly to your CRM in real time. No exports. No cleaning. No waiting until Monday morning. Your team can follow up while the game is still live.
Stop renting your Audience.
Own your Data.
No middlemen, no borrowed audiences — just a direct line to the people who actually care. Collect, segment, and reach them with precision.
When you own your fan data, you control the relationship — not a platform, not a middleman. Collect and segment with purpose, and build the kind of direct access that compounds over time.
Because real relationships aren't rented.
SQWAD finds them, captures them, and delivers them to your CRM — at the moment they're most interested in your brand, inside the environment they love most.
See how it works in a 30-minute walkthrough.
© SQWAD 2026. Built with 🍺 & 🏟 in Portland, OR.
