Authentically Connecting Winterhawks Fans With Toyota Through Trivia

How the Portland Winterhawks utilized SQWAD to drive leads and connect fans with their car partner Toyota.

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The Challenge:

Driving leads and connecting Toyota with car buyers during the season

Toyota came to the Winterhawks looking for a more engaging & trackable way to connect fans with the car dealers during the season while driving leads.

Adding a new way to connect fans
with Toyota while driving leads

The Winterhawks worked with SQWAD to implement their trivia activation to engage fans during the 2nd Period of each game.

Fans logged in with an email (lead capture), answered a team trivia question on their mobile device, and watched on the scoreboard to see where other fans voted. If correct, they won a special prize from Toyota that they picked up at the Toyota Booth on the concourse.

The game was promoted in the stadium, on social channels, and on their radio broadcast for fans tuning in at home.

“Big picture, this has really helped solidify this partnership.

In the market that we’re in and being smaller than a lot of the other sports organizations here, we need to stand out and do some things that are going to help move the needle for Toyota and our other partners.

This directly led to Toyota expanding their partnership with us."

 Rich Franklin - VP Corporate Sponsorships 

The Results

Over 5,000 fans connected with Toyota through trivia throughout the season

With the help of SQWAD and the activation, the Winterhawks were able to connect Toyota with over 5,000 unique fans throughout the season while adding new leads to their database.

In addition, they were able to reconnect with the fans and offer tickets to the Toyota Corner, where their dealership salespeople could connect 1-on-1 with fans.

With the transition to empty stadiums due to COVID-19, the Winterhawks and Toyota are looking to continue the activation on social media and broadcast mediums for the upcoming season.

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