Lead Attribution - Offer Tracking - Documented ROI
Every sponsorship budget survives until the CFO asks for proof. At that point, estimated reach and brand recall surveys are not going to hold the line.
SQWAD produces the only sponsorship metric that actually matters: a documented chain from fan interaction to captured lead to redeemed offer to attributable sale.
Not a model. Not an estimate. A number with receipts.
The sponsorship industry has been measuring the wrong things for twenty years.
Reach. Impressions. Brand recall. Estimated audience size.
These metrics are comfortable because they're large numbers and nobody can disprove them. They're also useless, because they don't tell a sponsor whether their investment produced revenue.
When the CFO comes looking for proof, "strong impressions" is not an answer. It's a deferral.
What SQWAD Proves
SQWAD's ROI reporting isn't a post-campaign summary built from screenshots and export files.
It's a live attribution layer that runs underneath every activation — capturing every fan interaction, every opt-in, every offer send, every redemption, every attributed sale — and assembling it into a single report your sponsor can present to their CFO without a methodology disclaimer.
Two engines produce the data. Lead generation captures consented fan contacts and scores them by intent. Offer attribution tracks every email from send to open to redemption to documented sale.
Together they produce the only number that survives a budget review: documented return on sponsorship investment.
The Old Way
Estimated reach is the number of people who theoretically could have seen your logo if they were looking at the right screen at the right moment. It is not a customer. It is not a lead. It is not a sale. It is a large number that obscures the absence of a small one: proof.
The SQWAD Way
Every lead and every redemption is tied to the exact activation, game, and channel that produced it. Not aggregated estimates — individual fan journeys, documented from first scan to final sale.
Running sponsorships across multiple teams or markets? SQWAD compares performance across every property so you can see where budget is working hardest — and where to reallocate.
4.1x
Average documented sponsor ROI across SQWAD partnerships
Not estimated. Calculated from attributed revenue divided by activation spend.
82%
Of leads captured are net-new contacts — never in the CRM before
The audience your sponsorship built that you couldn't have reached any other way.
3x
Average redemption rate lift vs. standard promotional offers
The same offer, delivered with emotional context, moves three times as many people to act.
100+
Brands and properties have used SQWAD to prove sponsorship ROI
And every one of them walked into their renewal with a number, not a story.
Carefully crafted activations that drive engagement. When the fan plays, our system helps brands track & segment their buyer journey to show the direct ROI from your spend.
Scratch & Win
Mascot Race
How Many
Live Poll
- How ROI is Built
Two Engines
One Irrefutable Value.
SQWAD produces documented ROI through two distinct attribution channels — lead generation and offer redemption. Used separately, each one is compelling. Used together, they produce a case for sponsorship renewal that no CFO can dismiss.
Engine One - Lead ROI
SQWAD captures consented fan leads — name, email, phone, intent signal — during live activations and delivers them directly to your CRM. Each lead is scored, tagged, and attributed to the activation that produced it. The ROI calculation is direct: cost per lead, lead-to-conversion rate, documented revenue per converted contact.
78%
82%
Avg. Opt-In Rate
Net-New to CRM
Cost per lead calculated automatically
Activation spend divided by contacts captured — a number your media team actually recognises and can benchmark.
Intent-scored at capture
High-intent signals identified and tagged so your follow-up converts at a higher rate than any cold list ever would.
Conversion tracked post-CRM
When a lead converts to a customer, that sale is attributed back to the SQWAD activation that first captured them — closing the loop entirely.
Engine Two - Offer ROI
SQWAD's offer engine sends earned offer emails to fans at the moment of peak intent — 98% open rate, 3× redemption lift vs. standard coupons. Every redemption is tracked from the scoreboard to the register. The ROI calculation is equally direct: offers redeemed multiplied by average ticket value, divided by activation cost.
98%
3x
Offer Email Open Rate
Redemption Lift
Every offer tracked send-to-redemption
Open rate, claim rate, redemption rate — each stage documented so you can see exactly where the funnel is performing and where it isn't.
Revenue per redemption calculated
Average sale value at redemption multiplied by total redemptions. A gross revenue figure tied directly to the sponsorship activation that produced it.
Channel attribution included
Scoreboard QR, email embed, broadcast overlay, social — each channel's redemption performance tracked separately so you can optimise channel mix season over season.
"The customer acquisition from SQWAD's platform has generated a proven ROI that rivals our Meta marketing. Thanks to this partnership we are now exploring marketing activations we otherwise couldn’t justify"
Jon Loomis - Baseballism
CFO
Fan Level Attribution
Not Aggregated Estimates. Actual Fan Journeys.
Most attribution models work backwards from a sale and assign probability to the touchpoints that preceded it. SQWAD works forwards from the activation — capturing the fan's identity at the moment of engagement and following that specific person through every subsequent step.
The result is attribution you can show to a sceptic. Not "we estimate that 12% of people who saw the activation went on to purchase." Instead, The ROI is documented.
The Report
A Report Your Sponsorships Can Lean On.
Most post-campaign reports require a translator. A data analyst to pull the export, a strategist to frame the narrative, a designer to make it presentable, and a sales rep in the room to pre-empt the obvious questions about methodology.
SQWAD's report requires none of that. It's designed to be the final word, not the opening argument.
Every metric is labelled plainly. Every calculation is shown. The ROI figure sits at the top, and the data that produced it is one click below. A sponsor's CMO can forward it directly to the CFO. The renewal conversation is over before it starts.
Old Measurement VS. SQWAD
The Metrics That Survive a
Budget Review.
Side by side — what traditional sponsorship measurement produces versus what SQWAD produces. One column ends the conversation. The other starts an argument.
Traditional Measurement
Estimated reach based on broadcast ratings and modeled stadium attendance. Cannot be verified.
Traditional sponsorship enter to wins don't capture qualified, vetted leads that have built a relationship with your brand. The audience was always someone else's.
Standard promotional email redemption rate. Indistinguishable from noise.
Brand lift studies, recall surveys, and share-of-voice reports. No direct revenue tie. Requires interpretation.
SQWAD Attribution
Estimated reach based on broadcast ratings and modeled stadium attendance. Cannot be verified.
Consented opt-ins delivered directly to your CRM. 82% net-new. Scored by intent. Ready to work. Fans that have build a direct relationship with your brand through engagement.
Of opted-in fans who received the earned offer email redeemed it. Every redemption attributed to the activation.
$375K invested in the total sponsorship. $1.53M documented revenue. Every dollar of return tied to an individual fan interaction.
Multi Property Intelligence
Running Multiple Sponsorships? See Exactly What Works.
Most brands running sponsorships across multiple teams, markets, or leagues have no way to compare performance. Each property sends its own recap. Each recap uses different metrics. The brand is left trying to aggregate incompatible data and guess where the budget is working.
SQWAD measures every property on the same metrics, in the same report. Leads per dollar. Redemptions per game. Attributed revenue per activation.
You see instantly which properties are outperforming, which ones are underperforming, and where to shift budget before the next season starts — not after.
See what SQWAD's attribution engine produces for a sponsorship like yours — leads captured, offers redeemed, ROI calculated, report ready to share.
30 minutes. No pitch. Just proof.
© SQWAD 2026. Built with 🍺 & 🏟 in Portland, OR.
