We've found in sponsorship that some teams massively underprice for their digital assets. So we created a group of calculators to help you adequately charge for your assets based on industry-standard digital advertising rates.
What you should be charging per post
Simply type the amount of your social media following into the below boxes to see how much you should be charging per post.
These are overall industry-standard rates for influencers. You may be able to charge more if the sponsor is interested in your niche of following (tailgating condiment sponsor, etc.) or if your engagement rates are higher than other influencers on the market.
What you should be charging per lead generated
These are overall industry-standard rates for cost per lead. Use this calculator when pricing your sweepstakes or digital activations that collect emails (Like SQWAD).