Drive More Value for your Auto Partners

Boosting investment from auto partners on your roadmap? Well, it should be. SQWAD's digital activations can help your team offer fresh new ways to connect your fans with your auto partners.

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You've built the affinity with your fans, we make it easy to convert to action with your auto sponsor.

Leverage our suite of custom-designed digital activations that are proven to help you meet and exceed the goals of your auto sponsor(s). Our turn-key activations are built to drive leads, build affinity, and help your auto partners get closer and connected with your fan base. (while increasing their investment by up to 4X)

"This directly led to Toyota expanding their partnership with us."

 Rich Franklin
VP Corporate Sponsorships
Portland Winterhawks

Why Auto Sponsors Love Our Activations

Build Affinity & Connection
In-Stadium & At Home

Beyond stadium signage, car partners are always looking for new ways to maximize connection and visibility, in order to build affinity with your fans.

Plug our digital activations into your gameday experience to provide fans with branded games or contests that they can genuinely enjoy, whether at home or in your stadium.

Earn Valuable Leads For Dealers

On average, 52% of fans that play digital activations will opt-in to receive more information from the partner. These impressive opt-in numbers are extremely valuable for car partners who want to engage with your fans after gameday.

Our digital activations are designed to earn fan emails and receive marketing opt-ins on behalf of the partner, qualifying them for additional outreach.

Engaging Content Your Partners Can Share

The most successful sponsorship campaigns are easily shared across social media channels to maximize outreach, build community, and organically spread your message. 

Our digital activations can easily be integrated and shared across all social channels, helping your car partners organically reach even more fans through their own social channels.

Which Activations are best
for Auto Partners?

Here are some of the activations our clients have seen the best success in the category.

Photo Scramble

Great for engagement pre & post-game. Fans enter their email to play and de-scramble a photo to win prizes, driving valuable leads for your auto sponsors.


Nothing like a trivia game to match a car brand with a team's fans. Great for posting at halftime or breaks in the game.

Scratch & Win

Is your car partner looking to send out prizes & offers easily? Scratch & win is perfect for just that while earning email leads.

Proven With Multiple
Teams and Their Car Partners

With the addition of our activations, teams have seen auto partners increase their investment by as much as 4X.

Let's Talk

Ready to maximize the value of your auto sponsors?

Let’s work together to get the perfect activations in front of your car partners.