How the Chicago Bulls kept Dunkin' connected with fans during the NBA shut down with the help of SQWAD.
Learn How Below 👇
How do you keep a sponsored in-stadium classic going with no games?
During the season the Chicago Bulls worked with SQWAD to bring new life to their classic in-arena game the Dunkin' Race with SQWAD's Race Activation.
When the shutdown happened with another month left in the season, the Bulls and Dunkin' were looking for a way to keep fans connected with the iconic game despite not having fans in the stadium.
Moving from in-stadium to online
The Bulls worked with SQWAD to shift the activation from in-stadium to online through Instagram Stories to help them keep Dunkin' connected with their fan base and drive offers.
The activation was run throughout the month of May and targeted to reach fans in the Chicagoland area. Each Thursday fans made their pick on a custom landing page for the activation and tuned in to the Bulls Instagram page to see the results.
Because SQWAD sends offers to the fan via email, fans, both winners & losers, received an offer from Dunkin' to use at their local Dunkin' shop for an easy redemption process that kept fans coming back each game to play during the month.
Dan Moriarty- Senior Director of Digital - Chicago Bulls
With help from SQWAD the Chicago Bulls and Dunkin' were able to engage & connect with over 14,000 fans in the Chicagoland area. Each fan who played received an offer from Dunkin', which drove sales for the stores in the area.
More than the numbers, the Bulls were able to keep there sponsor connected with their fans with an engaging game despite the fact that there were no games.