92%

Scan to Play Rate.
If Fans Scan, they Play.

4x

Higher participation than a simple sweepstakes.

98%

Offer email open rate from emails sent through the platform.

The Game Day Shuffle, Upgraded

The Crowd Moment that Finally
Pays Off.

The shuffle has always stopped the game. Fans stand up. The music hits. Three objects fly across the scoreboard and the whole building holds its breath waiting for the reveal.

But when it was over, it was over. A great moment with nothing to show for it. No data. No connection. No proof it moved the needle for the sponsor writing the check.

We kept everything fans love about the shuffle and added the one thing sponsors have always needed - a direct line to the fan, a measurable outcome, and a reason to renew.

How it Works

Four steps.
One activation
that Captures Fans.

Fan scans the QR

On the scoreboard, signage, or seat backs. No app download. Works on any phone in the building instantly.

Watch the shuffle

Three sponsor-branded objects - helmets, hats, cups, cars - shuffle on their screen. Sponsor logo front and center the entire time.

Pick to win

Fan taps their pick. Instant reveal. Winners claim sponsor prizes - tickets, merch, coupons - via email opt-in.

See the ROI

Post-game dashboard: participation, opt-ins, redemptions. The data you need to see tangible results and drive new customers.

What your Shuffle Experience could look like.

See how other brands are transforming their in stadium shuffle experience with SQWAD.

A Stadium Activation that
Proves Itself.

Scoreboard Shuffle isn't just a crowd moment. It's a measurable, repeatable engine - for fan engagement, for brand connection, for results that hold up in any room you take them into.

🎯 Brand presence that can't be ignored

Your logo and messaging are on every shuffle, every pick, every reveal. Not a passive impression - active attention from fans who are already leaning in and invested in the outcome.

📬 First-party fan data, every game

72% of fans who play opt in to sponsor promotions. Every game builds a qualified, engaged list of contacts - not scraped data, not assumed reach. Real people who raised their hand.

📊 Reporting that stands on its own

Participation rates, opt-ins, prize redemptions, email open rates. Post-game numbers that mean something - clear enough to take into any room, to any stakeholder, without translation.

📩 98% email open rate on prize offers

When fans are already invested in the outcome, they open the follow-up. Prize offer emails sent through SQWAD open at 98% - because the fan asked for them by playing.

⚡ Live in one game day

QR code deployment. No IT, no integration, no lengthy onboarding. Our team gets you live in under 48 hours - sometimes same day. The activation runs itself from there.

🔄 Results that compound over a season

Every game adds to the opt-in list. Every post-game report builds the case. By season's end, the numbers tell a story that makes the next conversation - whatever that conversation is - a lot easier to have.

Works with any sport. Any stadium.

Hat shuffle.
Helmet shuffle.
Your shuffle.

Whether your team runs a hat shuffle, cap shuffle, helmet shuffle, or any other object-based in-stadium shuffle game - Scoreboard Shuffle adapts to your sport, your sponsor, and your game day setup.

Hockey teams use helmets. Baseball teams use caps. Auto sponsors use cars. We've built custom digital shuffle activations across every major sport, in stadiums of every size, on every continent.

The digital shuffle game runs on any phone in the building - no app, no download, no friction. Fans scan a QR code from the scoreboard or signage, the scoreboard shuffle video plays on their screen, and they pick their object to win.

The whole in-stadium shuffle experience - from custom video to fan phone game to post-game reporting - is included with every activation.

Hat Shuffle Cap Shuffle Helmet Shuffle Digital Shuffle Game Scoreboard Shuffle In-Stadium Shuffle Sponsor Activation Fan Phone Game