SQWAD for Experiential & Sponsorship Agencies
Your Clients want more than a Moment.
Sponsorships are expensive. Memories aren't billable.
SQWAD transforms your client's events and sponsorships into measurable 1-to-1 consumer journeys — the kind that win pitches, expand scopes, and make you indispensable.
1st Party Data
78%
Average opt-in rate from event day fan activations.
Drive Sales With Offers
98%
Offer/coupon email open rate by fans that win them.
Prove the ROI of your Sponsorships
4x
Average ROI reported by brand sponsors in year one.
You built something extraordinary. The brand loved it on the day. And then your client's procurement team opened a spreadsheet and asked what they actually got. You had photos. You had reach estimates. You had a great recap deck.
None of it was the number they needed to renew — let alone expand.
The Old Way
Experiential Lives and Dies on the Day. A booth. A game. An Instagram moment. It was brilliant. But the brand experience evaporated when the event ended. The fan went home. The data stayed with the venue. You had nothing to hand back to the client except estimates and enthusiasm.
The SQWAD Way
Drop SQWAD into any activation — a stadium sponsorship, a festival, a product launch — and instantly transform it into a documented 1-to-1 consumer journey. Opt-ins, offers, conversions, attribution. The proof your clients need to justify every dollar and ask for more.
The Result
You're clients win more events through connection, sales, & attribution. You win more pitches and renewals.
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SQWAD turns a single event into thousands of direct brand relationships — at once.
Brand activations reach traffic. SQWAD makes sure every one of those customers feels like your clients are speaking directly to them — with offers, messages, and moments built around driving people into customers.
Easy to Launch - Capture 1st party data - Send Offers - See ROI
"Over the past two years, our partnership with SQWAD has been outstanding. Their platform has enabled us to bring fresh, engaging elements to our in-game activations at championship events. These enhancements have allowed us to create more meaningful brand touchpoints for our partners – helping us grow their presence and impact within the fan experience."
Teall Properties Group
What is SQWAD?
SQWAD is the technology platform agencies embed into their clients' live events and sponsorship activations.
It captures fan and attendee data at the moment of highest engagement, delivers personalized, branded experiences directly to consumers' phones, and documents every step of the journey from first touchpoint to conversion.
The result: your activation doesn't end when the event does. It becomes a measurable, owned consumer channel your client can report on, optimize, and invest in growing — with your agency at the center of the strategy.
Opt-In Capture at Scale - Personalized 1-1 Delivery - Agency White-Label - End-to-End Attribution - ROI Reporting - CRM Integration
- Where SQWAD Fits -
Every type of activation your agency runs — SQWAD makes it measurable, immersive, and impossible to cut from the next year's budget.
Stadium & Arena
SQWAD turns the gameday into a live acquisition channel — gate opt-ins, moment-triggered offers, full consumer attribution — embedded inside the partnership your client already paid for.
Festivals & Live Events
Music festivals, food events — SQWAD captures attendee data at peak engagement and delivers branded, personalized experiences throughout the event. Turn a one-day sponsorship into a six-month consumer relationship.
Shopping
& Retail
Shoppers discover you in the mall. Turn every in-store moment — from a sample at a kiosk to a pop-up launch event — into a lasting connection that lives right in their phone.
Brand activations, pop-up experiences, product launches — SQWAD gives every attendee a personalized follow-through the moment the experience ends. The brand stays alive in their pocket long after they leave the room.
The outcomes are consistent across every agency partner. More client revenue, stronger retention, and a new business story that's impossible to replicate without the data.
10M+
Consumer connections created through the platform.
94%
Client retention rate for agency partners who deliver attribution reporting vs. 68% without.
$200k
Average incremental billings generated per agency partner in the first year with SQWAD.
4 of 4
Pitch win rate for agency partners who included SQWAD attribution in their response in Q4 2025.
SQWAD is built to drop into the agency workflow without disruption. No new tech team required. No client re-education needed. You bring the activation strategy — SQWAD brings the measurement layer.
Activation Mapping
We work with your team to identify every consumer touchpoint inside the activation — entry, sampling, digital screens, headliner moments, post-event windows. Every moment that generates emotion is a SQWAD opportunity.
Your team designs the creative and brand experience. SQWAD builds the opt-in mechanics, the personalized message sequences, and the attribution tracking — all white-labeled to your client's brand and your agency workflow.
Trigger personalized brand coupons & offers at the right moment — in the stadium, on the way home, or the next morning — with the right offer, straight to their inbox.
SQWAD generates a complete attribution report — opt-ins, conversions, documented ROI. Your client sees the number. The scope conversation shifts from "how much did we spend" to "how much can we do next time."
Results — built for agency teams, transparent to your clients, and designed to make every activation feel like it was built for the individual consumer.
You and your client see every metric in real time — opt-ins by event, offer performance by market, conversion rates by activation type. Know what's working before the tour is half over, so you can optimize the back half and document the improvement.
Eight cities, one dashboard. Compare activation performance across markets, identify regional differences in consumer behavior, and give your client a cross-market story that justifies national investment and informs next year's strategy.
One-click export of a branded campaign report that shows your client exactly what they got — consumer contacts, conversions, documented ROI. The report that ends the "was it worth it?" question for good, and opens the "what else can we do?" conversation.
Every attributed consumer flows directly into your client's Salesforce, HubSpot, CDP, or data warehouse. They don't just get the report — they get the contacts. You just built them a permanent consumer asset. That's a relationship that renews itself.
See how SQWAD drops into your next activation proposal — and what it looks like to walk into a client meeting with a documented ROI before the event has even happened.
© SQWAD 2026. Built with 🍺 & 🏟 in Portland, OR.
