SQWAD for Brands
Sports Sponsorship Activation for Brands That Proves Every Dollar Spent.
SQWAD turns your sponsorship spend into direct revenue — through 1-1 fan activations that convert on game day and beyond.
1st Party Data
78%
Average opt-in rate from gameday fan activations.
Drive Sales With Offers
3x
Average redemption rate lift vs. standard promotional offers.
Prove the ROI of your Sponsorships
4x
Average ROI reported by brand sponsors in year one.
You've been paying for the crowd. The logo placements. The Impressions. The brand lift reports nobody really believes.
There's a better way - one that builds relationships AND turns fans into customers.
The Old Way
Logos on jerseys. Banners behind home plate. A PDF report showing 4.2 million "impressions." No names. No relationships. No revenue
The SQWAD Way
Every fan who engages becomes a contact. Every contact gets a message. Every message is a chance to convert. Measured. Attributed. Proven.
The Result
Sponsorship that shows up in your CRM, not just your brand tracker. Revenue your brand can actually see.
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SQWAD turns a single game day activation into thousands of direct brand relationships — at once.
Scoreboard activations reach everyone. SQWAD makes sure every one of those fans feels like you're speaking directly to them — with offers, messages, and moments built around driving fans into customers.
Easy to Launch - Capture 1st party data - Send Offers - See ROI
"The customer acquisition from SQWAD's platform has generated a proven ROI that rivals our Meta marketing. Thanks to this partnership we are now exploring marketing activations we otherwise couldn’t justify"
Jon Loomis - Baseballism
CFO
What is SQWAD?
SQWAD is a sponsorship activation platform that connects brands directly to fans — in the moment, on their phones, with offers they actually want.
It captures opt-ins during live events, delivers personalized brand messages at the right moment, and tracks every conversion back to the exact sponsorship that drove it.
For the first time, sponsors can see their spend as a direct line to revenue — not just a logo on a wall.
Fan Opt-In Capture - Personalized Offers - Scoreboard Integration- Revenue Attribution - ROI Reporting - CRM Integration
Real activations. Real fans. Real revenue tied back to the spend. All built on our Platform.
Mascot Frenzy into New Accounts.
Fans pledged to give their mascot a boost on game day. The thrill of a live, in stadium race with participation.
Arcade Jump Game into Offers & Sales.
Fans earned their meal offers through game play. High engagement, high screen time, high conversion.
Predictions into Qualified Leads.
Viewers took their shot at the perfect 10 prediction while building connection with the brand. Future Customers.
T-shirt Toss into Second Shots & Offers.
Ever sponsor a shirt toss...only for 10 fans to feel special? Reach the whole stadium with the second shot.
Results in Stadiums Across the Globe.
10M+
Fans participating through SQWAD activations.
82%
Net-new lead rate — contacts never in your CRM before.
98%
Average email open rate on SQWAD offer emails.
4x
Average ROI reported by brand sponsors in year one.
Activate on Gameday
Deploy branded fan activations — QR codes, on social, in-app prompts — that fans actually want to engage with during the live experience.
Capture the Connection
Every interaction creates a named, opted-in contact with rich context: what they did, when, where, and what they care about.
Deliver the
Offer
Trigger personalized brand coupons & offers at the right moment — in the stadium, on the way home, or the next morning — with the right offer, straight to their inbox.
Every conversion is tracked and attributed back to the specific sponsorship activation. A dashboard your CMO and CFO will both believe.
Platform
From the activation moment to the attribution report — everything in one place. No spreadsheets. No guesswork.
See opt-ins, offer opens, and conversions as they happen — not in a monthly PDF. Know which games, which activations, which messages are working.
Drill into any game, any activation, any offer. Understand exactly where your sponsorship is earning its keep — and where to double down.
Every conversion carries a revenue value tied directly to the sponsorship spend that drove it. This is the number your CFO has been asking for.
Push attributed contacts and conversions directly into Salesforce, HubSpot, or your data warehouse. No manual exports. No lost data.
Customer Stories
Baseballism had stores full of fans and sponsorships across the country.
The problem? When fans walked out, they were gone.
SQWAD's Scratch & Win turned every visit into a captured contact — and every contact into a personalized offer that brought them back. Foot traffic, finally converted.
Your Fans Are Already There.
Start Converting them.
See how SQWAD turns your next sponsorship into a direct revenue channel - in 30 minutes or less.
© SQWAD 2026. Built with 🍺 & 🏟 in Portland, OR.
