Earned Offers - Email Delivery - Tracked Redemptions
Coupons get ignored. Discounts get forgotten. But an offer a fan earned by playing your activation — that's a different animal entirely.
SQWAD builds the emotional bridge between a gameday moment and a direct sale, then tracks every step from send to redemption so you can prove exactly what your sponsorship produced.
The sports sponsorship industry has been sending fans coupons for decades. Generic discounts in generic emails that fans didn't ask for, don't remember winning, and have no emotional reason to act on.
The redemption rate is a rounding error — and everyone in the room knows it, but nobody says it out loud because there's no better alternative. There is now.
What is SQWAD
SQWAD Offers is the part of the SQWAD platform that turns fan engagement into direct sales.
When a fan plays a SQWAD activation — a scratch card, a prediction, a trivia game — and wins, their offer is delivered automatically via email within seconds of the game moment that triggered it.
Every offer is tracked from send to open to redemption. Every redemption is attributed back to the exact activation, the exact game, and the exact channel that produced it. No coupon code chaos. No redemption mystery. No guessing whether the sponsorship drove sales.
It works with your existing redemption process — barcode, coupon code, QR, or distributor system. SQWAD wraps around what you already use and makes it measurable.
The Old Way
A 15% off code delivered in a post-game recap email is indistinguishable from every other promotional email in the inbox. The fan didn't earn it, didn't ask for it, and has no emotional stake in using it. It gets opened once, maybe, and forgotten before the tab closes.
The SQWAD Way
Fans don't receive a coupon — they win an offer. The activation creates the earning moment. The email delivers the reward. The psychological difference between a prize and a promotion is measured in redemption rates.
Offers land in the fan's inbox seconds after the winning moment — when intent is highest and the game is still fresh. 98% average open rate.
91%
Scan-to-play rate across SQWAD activations
Most ads get a glance. SQWAD gets a player — and an offer opportunity.
98%
Average email open rate on SQWAD offer emails
Fans open the email because they won it. Not because the subject line is clever.
3x
Average redemption rate lift vs. standard promotional offers
The same offer, delivered with emotional context, moves three times as many people to act.
100K+
Offers sent per game in SQWAD's largest activations
When 57% of a stadium plays, 57% of a stadium gets an offer. That's the math.
Carefully crafted activations that drive engagement. When the fan wins the offer through a live game activation, the emotional context transforms the email. It's not a promotion — it's a prize.
Scratch & Win
Mascot Race
How Many
Second Shot
The Psychology of Winning
The fan who receives a coupon in a post-game email sees noise. The fan who won an offer during a live in-game activation sees a prize they're owed — and they check their inbox for it the moment the game ends.
That's not a minor distinction.
It's the difference between an open rate you'd rather not report and a 98% open rate you lead with in every renewal conversation. Emotion creates intention. Intention creates action.
SQWAD builds the bridge between the moment on the scoreboard and the sale at the register.
- From Activation to Sale
Five Steps.
One Documented Sale.
From the moment a fan plays on the scoreboard to the moment they redeem at the register, every step is automated, tracked, and attributed. No manual work. No data gaps. No "we think it worked."
01
A live in-game activation — scratch card, prediction, free throw trigger — fires on the scoreboard. The fan scans, plays in seconds, and wins or enters the prize pool.
57%
Peak participation
02
To claim their offer, the fan provides their email address. The winning moment creates the motivation. 78% average opt-in rate — because fans want the prize they
just earned.
78%
Avg. Opt-In Rate
03
Within seconds, the branded offer email lands in the fan's inbox — sponsor logo, offer details, clear redemption instructions. They're looking for it. It's there. 98% open rate follows.
98%
Offer Email Open Rate
04
Fan shows the email at the register, scans the QR, or enters the code online. Redemption is recorded and timestamped. SQWAD captures the conversion and closes the loop.
3x
Redemption Lift
05
The full chain — activation, opt-in, send, open, redemption, sale value — is documented in a single attribution report. Your ROI is a number, not an estimate.
Full Funnel Tracking
See Exactly Where Every Offer Goes.
Most offer programs produce one number at the end: redemptions. That's the last step in a five-step funnel, and if it's the only one you can see, you have no idea what's working and what's leaking.
SQWAD tracks every stage — offers sent, emails opened, offers claimed, redemptions completed, revenue attributed. You see exactly how the funnel performs across every game, every channel, and every activation type. The drop-off points become obvious. The optimisation becomes obvious.
The ROI becomes undeniable.
SQWAD works around your existing redemption infrastructure — not the other way around. Whatever process you already use, SQWAD fits inside it and makes it measurable.
Drive foot traffic to concessions, restaurants, or retail partners. Fan wins a free item or discount; shows the email at the counter; sale is recorded. Perfect for CPG brands, QSR partners, and stadium F&B sponsors.
Push fans to an online store or physical retail location with a discount code or exclusive offer earned at the game. Redemption tracked via unique code at checkout — every conversion attributed back to the activation that produced it.
Drive trial, application starts, or quote requests from fans who just opted in at peak emotional engagement. The earned offer creates the first touchpoint; the email delivers it to a warm, consented lead who's already identified as high intent.
Where Offers Start
More Offers Earned.
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Offers only get redeemed if fans earn them first. Every channel SQWAD activates on is another opportunity for a fan to play, win, and end up in your inbox — and at your register.
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🏟️
Scoreboard
The highest-volume offer channel. A live game trigger fires the activation, 40,000 fans scan, 57% play, and the winning emails start flying. Every redemption starts with a moment in the building.
📱
Sponsored social posts with embedded SQWAD activations turn scrollers into players — and players into email subscribers with an offer in their inbox. The organic share extends the offer reach at no media cost.
📧
Newsletter
Embed a SQWAD activation inside your existing team newsletter. Fans who play and win receive a second email — their offer — immediately. One send creates two high-intent inbox moments.
📺
A QR overlay during a broadcast moment fires the activation for viewers at home. They play on their phone, win, and receive the offer email within seconds. The couch becomes a conversion channel.
See what SQWAD's offer engine does when it's wired into a live gameday activation, a 98% open rate email, and a full-funnel tracking dashboard.
30 minutes. No pitch. Just proof.
© SQWAD 2026. Built with 🍺 & 🏟 in Portland, OR.
