SQWAD for Sports Teams & Properties
Stop Selling Logos. Start Selling Results.
Your sponsors don't want impressions. They want customers. SQWAD gives you the digital inventory to prove ROI — and the tools to charge what it's actually worth.
Drive Sponsor Engagement
91%
Scan to play rate from fans who scan the QR code on the scoreboard.
Earn More Team Revenue
3.1x
Average increase in sponsorship package when our activations are added.
Prove the ROI of your Sponsorships
4.3x
Average ROI reported by brand sponsors in year one.
Every team in your league has a scoreboard. Every team has a jersey. Every team offers naming rights and PA announcements.
When your inventory is identical to every competitor's, the only variable left is price.
The Old Way
Logos on jerseys. Banners behind home plate. A PDF report showing 4.2 million "impressions." in media value. None of these survive a serious CFO's scrutiny.
The SQWAD Way
SQWAD changes the conversation before it starts. Properties that add SQWAD activation packages to their sponsor inventory walk into renewal meetings with a different document — not a highlights reel but a revenue report.
The Result
You don't just sell space. You sell an acquisition channel with a documented return. When your sponsors can show their board real customers from your games, the budget conversation disappears — and so does churn.
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SQWAD turns a single game day activation into thousands of direct brand relationships — at once.
Scoreboard activations reach everyone. SQWAD makes sure every one of those fans feels like your sponsors are speaking directly to them — with offers, messages, and moments built around driving fans into customers.
Not features you add to an existing package. New sellable inventory that commands its own line item, its own premium, and its own renewal conversation.
"Not only does this technology improve our matchday experience for our fans, but also helps us deliver maximum value to our sponsors in-stadium."
Jamie Terrell - Brooklyn FC
Director, Partnerships
What is SQWAD?
SQWAD turns your gameday into a live marketing channel for your sponsors.
We build the technology that captures fan data at the moment of peak engagement — the timeout, the goal, halftime — and delivers personalized, branded offers directly to fans' email.
The result: sponsors get documented customer acquisition. You get new revenue that didn't exist before, proof of performance that justifies premium pricing, and a renewal conversation that's entirely on your terms.
Fan Opt-In Capture - Personalized Offers - Scoreboard Integration- Revenue Attribution - ROI Reporting - CRM Integration
- Premium Digital Inventory -
Activations built with your sponsor's ROI goals in mind while keeping the magic of engagegment. These are sponsorship spots your marketing and game ops team will love.
Mascot Race
Fans choose the mascot. They Cheer. They Cry. They connect with your sponsor while winning prizes.
10,000+ opt-ins in one game.
Scratch & Win
No more coupons. No more hand outs. Make fans earn their offers to drive more redemption.
61%+ Stadium Participation in one game.
How Many?
Fill the scoreboard with your Mascot, Products, or even your client's face. Fans scan and guess how many are there.
99% scan to play rate across the season.
Scoreboard Shuffle
Turn your shuffle into fan participation and connections with the sponsor.
4 unique shuffle video combinations in one season.
10M+
Fan plays of SQWAD activations and counting.
$210k
Average new sponsorship revenue generated in Year 1 across SQWAD teams.
88%
Renewal rate for brands that add SQWAD activations into their packages - vs. 61% industry average.
4.3x
Average sponsor ROI documented through SQWAD's attribution engine.
Inventory
Audit
We map your gameday against our inventory framework. Gate touchpoints, digital screens, post-game windows — we identify every moment of fan engagement that a sponsor would pay to own.
Package
Build
SQWAD builds custom digital inventory packages perfect to your market and your sponsors. You get a mockups and proof of concept numbers to help you close your first deals.
Activation Goes Live
Game day. Your sponsor's branded game is live on the scoreboard or social media. Fans scan, play opt-in, and receive offers via email. Every conversion is tracked in real time.
Every conversion is tracked and attributed back to the specific sponsorship activation. A dashboard your CMO and CFO will both believe.
Customer Stories
Every brand writing you a check wants the same two things: real connections with your fans, and hard proof their money did something. Fall short on either, and they're gone next season.
The Pittsburgh Pirates didn't leave that to chance.
With SQWAD's suite of immersive, addictive digital games woven directly into the Pirates fan experience, three major sponsors got exactly what they came for — fans who actually engaged, and numbers they could take back to their CMO.
This is how it happened.
Imagine walking into a sponsorship renewal with a document that shows: 13,241 new customer leads. 98% offer open rate. A total documented return of $2.7M on a $280K investment. That's what we've done for teams just like you.
See every activation's live numbers — opt-ins, offer opens, conversions, revenue. Know which game generated the best results while the season is still happening, so you can optimize and upsell in real time.
See exactly what each inventory package is generating. Know which items are overperforming so you can price them higher next season — and which need to be restructured or retired.
Not just opt-ins. Actual purchases, actual customer value, actual sponsor return. SQWAD connects the dots between fan database and sponsor outcome — and builds the report automatically.
Every attributed customer flows directly into your sponsor's Salesforce, HubSpot, or internal CRM. They don't just see the number — they can work the list and keep the relationship alive long after the season ends.
See exactly what your gameday is worth as a sponsor acquisition channel — and walk into your next renewal meeting with a number, not a deck of logos.
© SQWAD 2026. Built with 🍺 & 🏟 in Portland, OR.
