Launch Emotionally Engaging Sponsorship Activations
The scoreboard ad nobody looked at. The hashtag nobody used. The activation recap that said "strong impressions" and meant nothing.
SQWAD builds the kind of gameday moments fans stop for, play through, and talk about — and proves exactly what those moments were worth.
Reach Fans
10M+
Fans participating through SQWAD activations.
Captivate New Customers
91%
Scan-to-play rate. Most ads get a glance. SQWAD gets a potential customer.
Build Fast
<30 Minutes
Time to create an activation through our platform.
In today’s crowded game day, blending in is a fast track to being forgotten.
That’s why every SQWAD activation is engineered to punch through the noise - turning a fleeting glance into a full-blown fan moment. We create experiences that demand attention, spark emotion, and get people talking before, during, and long after the event.
Our process isn’t about reusing templates - it’s about building something so perfectly matched to your brand and your fans that it couldn’t belong to anyone else.
What is SQWAD
SQWAD helps build unique, emotionally connecting digital activations that drive 1-1 relationships with future customers
Every game has its own emotional rhythm. SQWAD's activations map to those moments — the anticipation before tipoff, the tension of a close fourth quarter, the euphoria of a walkoff win.
The right experience, triggered at the right second. All built like it is custom to the brand.
The Old Way
When you use an off-the-shelf activation company, you're competing with every other brand that's used the same template in the same stadium. Fans have seen the cookie cutter activation. They've ignored it before, and they'll ignore it again. Familiarity isn't engagement — it's invisibility.
The SQWAD Way
Your brand is engrained into the experience. You fit the activation to fit your brand, not your creative to fit the branding.
It's the way your brand can stand out, be noticed,
Every SQWAD activation starts the same way: we ignore every template we've ever built and ask what your brand actually sounds like, feels like, and means to your fans.
Then we build something that couldn't belong to anyone else.
The result is an activation that fans engage with because it's interesting, not because it's there. One that earns trust because it feels native to the team, the moment, and the brand. And one that produces data your sponsor can take to their board without a single caveat.
Effortlessly Create Emotionally Engaging Activations.
Give your brand unforgettable moments that fans feel — and results your leadership can measure.
With SQWAD, you can activate your sponsorships through interactive fan experiences that capture attention, spark emotion, and convert engagement into outcomes you can actually report on.
Look Like You, Not Like Everyone Else.
We build activations that wear your brand’s DNA on their sleeve - crafted from the ground up to reflect your personality, your colors, and your voice.
No off-the-shelf templates. No cookie-cutter designs. Just experiences so unmistakably you that fans know who’s behind them before they even see the logo.
Own the Moment.
Own the Stadium.
Our activations turn split-second opportunities into unforgettable brand moments - commanding attention on the scoreboard, in the stands, and across social feeds.
If it’s happening in the stadium, it’s happening with you at the center.
Our activations drive real results—and the numbers prove it.
That’s why over 100 brands and sports properties trust us to power their sponsorships.
91% Scan/Click to Play Rate
Great design isn’t just pretty—it performs.
Our activations grab attention and convert it, with the vast majority of fans who click, playing through.
78% Opt-In Rate
With an average 78% opt-in rate, our experiences don’t just grab attention—they earn trust and build real audience relationships.
57% Stadium Participation
With as high as 57% stadium participation, our activations don’t just get noticed—they get played.
Because attention is earned, not assumed.
See how SQWAD activations are transforming sponsors and teams just like yours.
Trafton Eutsler
Miami University Athletics
Van Wagner College - General Manager
See what SQWAD builds when it starts from your brand and your fans — not from a template. We'll show you three custom activation concepts in your first walkthrough.
No pitch. No commitment. Just what's possible.
© SQWAD 2026. Built with 🍺 & 🏟 in Portland, OR.
